Fairley & Associates Gabriele Skelton On Pointe


We asked people who work within design or digital agencies to share their views anonymously about how it feels to work within their agencies right now.

The research was carried out online between 3-7 October 2011 by Rachel Fairley of Fairley & Associates and Professor Stephen Platt of University of Edinburgh, working in collaboration with Gabriele Skelton and On Pointe Marketing.

496 of a possible 3201 (15.5%) people invited to participate did so (15.5%). All respondents are either clients or candidates of Gabriele Skelton.

The majority of questions were statements where respondents were asked for their point of view on how important an attribute was to them personally (very important, quite important, not important, not sure) and how well the agency they work for currently or most recently was performing in relation to each of the attributes (very well, quite well, not well, not sure).

This year a new section asked respondents to agree or disagree with statements about perception of how their working experience has changed since 2007 (i.e. before the current economic crisis).

About the participants

Management function: 16.4% are owners, 6.8% are on the executive team,
17.9% are director level, 25.0% are managers, 33.8% are in non-management role.

Role: 50.0% are designers, 10.6% strategists, 14.6% work in account management, 7.6% in production, 3.5% new business/marketing, 1.3% human resources, with 12.4% classing their roles as being in other parts of their organisation.

Employment status: 60.6% of respondents are permanent employees; 32.6% are temporary/freelancers and 6.8% currently not working.

Length of service: 25.8% of participants have been with their employers for more than 5 years, 5.6% for 4-5 years, 7.8% for 3-4 years, 8.8% for 2-3 years, 16.7% for 1-2 years, and 35.4% under 1 year.

Age: 10.4% were aged under 30 years, 41.4% 30-39 years, 36.9% 40-49 years, and 11.3% 50+ years.

Gender: 56.8% of the sample was male and 43.2% was female.